"Fred is passionate about his profession and his desire to teach is infectious – what a great tool!" Michel Roux Jr – Le Gavroche
"People - including many restaurateurs - underestimate the huge impact
that service can have on a diner's experience. It's certainly not all about the
food. Good, warm service can ensure regular customers (any restaurant's
Holy Grail), and bad indifferent service can send people away in droves. Fred
Sirieix's unique, intriguing and involving new board game allows senior
management to instill the very best practices into every staff member, with
humour and integrity. Any restaurant with ambition should invest in one - it
will repay itself many times over with a happy, loyal clientele."
Marina O'Loughlin – Restaurant critic and travel writer
